JOIN OUR BEHAVIOUR CHANGE EXPERIMENT
This National Recycling Week we have put together a small behaviour change experiment and we want you to join us on this journey! Every day, we will be sharing posts from Planet Ark and APCO's Check it! Before You Chuck It national campaign on Facebook and Instagram, and encourage you to check the Australasian Recycling Label before you dispose of your rubbish. We will also be sharing tips on how to interpret the ARL and some of the recycling language.
The goal with our experiment is to understand if and how these posts have helped you change the recycling and waste behaviours in your home. As waste behaviour change specialists, we want to test how Australians respond to this specific campaign delivered through our digital channels and quantify the responsiveness. If you care as much as we do about generating less waste in this world, please share this with your colleagues, family and friends and encourage them to take part in our experiment as well!
Follow the journey throughout National Recycling Week (9-15 November) by signing up below. We will send you daily updates and tips during #NationalRecyclingWeek, and remind you to Check It! Before You Chuck It!
Interested in encouraging others to change their rubbish behaviours? Check out our blog National Recycling Week: An experiment in behaviour change where we explain why focusing on measurement and data is so important. Hint: it’s all about better recycling and less waste!